Land Ahoy
The Bosphorus Boat Show On Land, Turkey’s largest and the second largest land-based boat fair in the world after Düsseldorf’s Boot, will be held in five halls of the Istanbul Expo Center (İFM), located across from the Yeşilköy Istanbul Atatürk Airport. The fair is organized by the Yacht and Boat Industry Association (YATED), one of the largest NGOs in the sector, in collaboration with ED Fuarcılık. It will take place from February 15-22, 2025, bringing together maritime enthusiasts and fairgoers.
The Bosphorus Boat Show Sea Fair, held from October 26 to November 3, 2024, at the Marintürk City Port Pendik in Istanbul, hosted over 500 brands and more than 320 boats across 150,000 m², welcoming nearly 30,000 maritime enthusiasts. In the Bosphorus Boat Show On Land, over 1,200 brands and more than 500 boats will gather in 75,000 m² of indoor exhibition space, with a net area of 31,000 m², expecting to welcome over 65,000 maritime enthusiasts.
Like the Sea Fair, the On Land will also be promoted to the target audience through social media campaigns that start at least 3 months in advance and a ‘special marketing plan’ that begins one month before the event. Just as in 2024, in 2025, the fair area will be transformed into a festival space with carefully planned and organized events. This will ensure that both exhibitors and visitors have an unforgettable eight days.
Our fairs will feature a wide range of participants, including boats (motor yachts, sailboats, catamarans, sport boats, megayachts, speedboats), dinghies, marine engines, boat equipment and accessories, jet skis, marine toys, diving gear, fishing equipment, land and sea vehicle brands and companies, as well as leasing and insurance firms.
With the support of the Ministry of Transport and Infrastructure of the Republic of Turkey and with the knowledge of the Ministry of Trade of the Republic of Turkey, the fairs will also receive participation from the IMEAK Chamber of Shipping, Istanbul Metropolitan Municipality (IBB), Bakırköy Municipality, other district municipalities, and numerous NGOs. Various brands and institutions will also contribute as sponsors, adding value to the event.
